Kratom-forward functional shot · Field rep training
Easy Days®
Field Rep Training Manual
Sales and field execution playbook — brand, product, retail placement, compliance, training methods, and territory growth for every rep in every market. Work through each module, pass the knowledge check, then sit the certification exam.
Training manual contents
01
Why Easy Days Exists
Brand Story
02
The Category They Built — And The Gap They Left
Category Context
03
The Product
Product Overview
04
What's In The Bottle
Ingredients & Formulation
05
Scan It. We Dare You.
Transparency & Lab Testing
06
Who We're Built For
Target Consumer
07
What To Say On The Door
Key Talking Points
08
Why Easy Days Wins
Differentiation
09
Own The Shelf
Retail Placement & Merchandising
10
Walk In. Sample The Owner. Close.
Field Selling Best Practices
11
Meet The Fear Head-On
Objection Handling
12
From Hello To Reorder
Sampling & Conversation Flow
13
Do This. Not That.
Compliance Do's & Don'ts
14
Legal Talk Tracks — Say This, Never That
Marketing & Claims Law
15
Training Methods That Actually Stick
How To Train & Be Trained
16
Territory Growth & Reorder Discipline
Growth Playbook
17
The One-Pager
Quick Reference